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Attribution is the agency’s favourite magic trick.

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Private equity has spent three years waiting for the market to reopen.

Private equity has spent three years waiting for the market to reopen.

If I were building a sales function from zero, I would start with management.

If I were building a sales function from zero, I would start with management.

PE has discovered a wonderful new trick.

PE has discovered a wonderful new trick.

The private equity industry is about to discover that DPI is a little harder to fake than EBITDA addbacks.

The private equity industry is about to discover that DPI is a little harder to fake than EBITDA addbacks.