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The tech stack is fine. The behaviour stack is broken.

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Publicis bought data and engineering when everyone else was still polishing Cannes entries.

Publicis bought data and engineering when everyone else was still polishing Cannes entries.

Publicis has done something painfully rare in agency land.

Publicis has done something painfully rare in agency land.

WPP is the world’s most expensive lesson in why agency roll-ups eventually turn into archaeology.

WPP is the world’s most expensive lesson in why agency roll-ups eventually turn into archaeology.

Big agencies are not having a bad year.

Big agencies are not having a bad year.