Theses
3x Thesis: The “Hyperlocal Lead Gen Arbitrage” play is still dramatically underpriced and underutilized.
Take Pinnacle Home Services, backed by Trivest. They’ve been rolling up HVAC, plumbing, and electrical companies across the Southeast, and doing something smart that most folks miss: They centralized marketing. Instead of letting each acquired business keep its old-school mix of direct mail, print, and the occasional Facebook