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Fractional has become a polite way of saying “we won’t commit.”
Every PE-backed company now has the modern executive starter pack: Fractional CFO. Fractional CMO. Fractional RevOps. Fractional People. Sometimes a fractional COO for good measure, because why stop at confusing. The pitch is always the same. Flexible. Senior. “Cost effective.” The reality is usually the same too. A business