PIF took EA private on 4 August for $55 billion, the largest leveraged buyout ever completed. Five weeks later it is weighing whether EA should be folded into the gaming platform it already owned.
The scheme needed 75% and got 78%. The loudest rebels had already sold to the arbs, and arbs vote yes.
Fifteen agencies, twelve PE vertical pages, two products under one label, and zero pages that say who owns the ad accounts at the end.
Boehly and Walter leave Chelsea at roughly a gilt yield, and the only buyer permitted to pay was the one already holding 61.5%. The record deal of 2022 has become the record price of 2026.
