Why Every Portco Needs a 90-Day Revenue Lab

Lee McCabe

12 Oct 2025 — 1 min read

Most value creation plans start with org charts and synergy maps.
But in lower mid-market PE, speed kills and nothing drives enterprise value faster than early revenue acceleration.

Every portco should launch a 90-Day Revenue Lab on Day 1.

What is it?

A focused sprint to:
• Pressure-test ICP and value props
• Uncover fast-win channel opportunities
• Optimize lead gen and conversion economics
• Build the first version of a repeatable go-to-market engine

It’s not about building a perfect system.
It’s about getting to signal. What’s working, what’s not, and where the dollars are hiding.

The best labs integrate:
• Growth-minded operators
• Performance marketers
• CRO + RevOps muscle
• Real-time data and reporting

This is how you compress learning cycles and avoid wasting 12 months on a GTM strategy that never converts.

In PE, time is your enemy.
Revenue labs make it your ally.

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