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Scroll for five minutes and witness the parade: "Honoured and humbled to be named to the Top 40 Under 40 Over 30 list by a magazine that didn't exist last Tuesday." "Thrilled to announce I'll be speaking at the Northeast Regional Summit for
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Reviving dead brands for one last round of commercial exploitation. The model is simple, seductive, and deeply cynical. A licensing group buys the intellectual property of a failed brand......just the name, trademarks, and logos. Not the stores, not the people, not the product capability. Just the shell. They then
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Decks have become the modern currency of credibility. Consultants trade them. Bankers weaponise them. Operators tolerate them. Somewhere between analysis and action, we decided that design equals depth. That if it's animated, it must be insightful. The medium became the message......and the message got lost. In consulting,
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Somewhere along the way, we made “busy” a personality trait. Ask anyone how they’ve been and the default answer is the same: “Busy.” Like it’s proof of relevance. A humblebrag wrapped in exhaustion. People wear their overcommitment like armour. Too busy to think. Too busy to prioritise. Too
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Hard decisions don’t get easier with time. They get heavier. Every leader knows the moment a difficult call presents itself. A hire who isn’t landing. A vendor who keeps missing. A product that isn’t resonating. A structure that clearly isn’t working. And yet the instinct is
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It’s theirs. You’re just renting demand at a premium. Aggregators and PPL platforms exist for one reason, to own customer intent. They dominate search, intercept leads at the point of need, and sell that intent back to you. You’re buying access to your own market. It’s
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The “Value Creation Plan” (VCP) has become a kind of corporate theatre.....a glossy internal pitch deck designed to impress LPs, not to actually change how portfolio companies run. It’s full of big promises: digital transformation, pricing excellence, sales enablement. Then it disappears into the ether the moment the
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The old model of fundraising was built on mystique. You built a brand, hired a placement agent, assembled a glossy deck full of logos, exits, and hockey-stick IRRs, and flew around the world collecting commitments based on trust or legacy. LPs weren’t really buying performance. They were buying reputation.
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They ask 'How do we go digital?' They should ask 'What business are we actually in now? Most companies think digital means “we’ve got a website” or “we’re running ads.” It’s far bigger than that. Digital has fundamentally changed what business you’re in.
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Once upon a time, conferences were where ideas were born. Now they’re where insight goes to die.....slowly, under stage lights and sponsored coffee. Panels of people who don’t operate discuss “execution.” Executives talk about “transformation” but can’t articulate a single operational lever they’ve pulled. And
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Everyone talks about AI, data, and digital transformation. But most B2B firms are still running marketing like it's 2010. The playbook that works in D2C or B2C collapses the moment your sales cycle stretches beyond a quarter. Attribution breaks. CRMs get messy. And every marketing meeting ends with:
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Didn't have a title. Didn't have a playbook. Didn't even call himself an Operator. He just showed up at a struggling portfolio company, quietly watched for a few weeks, and then made the call nobody else would: the CEO had to go. No politics.