The bottom tier of sales and marketing is toast.
AI is already writing emails, building decks, writing copy, designing ads, optimising media… and it’s only getting better.
What used to be a 15-person team doing grunt work across SEO, SEM, cold outreach, and reporting?
Now it’s a prompt and a feedback loop.
But the interesting bit isn’t the bottom. It’s the middle.
- Middle-tier marketers who used to manage process are being replaced by software.
- Mid-level salespeople who followed scripts are being replaced by smarter sequences and call AI.
- Junior CMOs who “coordinate agencies” are being outperformed by GPT with a budget.
So what does the future team look like?
1. Strategic CMOs who think like CFOs
Marketing becomes a capital allocation exercise. No more ‘spend’, only investment. The job is to decide where to deploy capital for maximum LTV/CAC delta. Less brand brainstorming, more ROAS arbitrage.
2. Full-stack commercial generalists
Operators who combine GTM, media buying, CRO, and AI tooling. Fewer silos. Tighter feedback loops. Faster iteration.
3. AI-native creatives
Creative still matters. But the winners use AI as a multiplier. Think director of creative systems, not copywriter number twelve.
4. One killer RevOps brain
Someone who actually knows what’s going on in the funnel. Real attribution. Real forecasting. Real accountability.
In short:
- Fewer humans
- Better humans
- More accountability
And for PE-backed companies? This shift isn’t optional, it’s an edge.
Want a moat? Build the team your competitors still think is science fiction.