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Most private equity firms still operate like it’s 2005. They invest time and capital building outbound sourcing teams, but spend almost no time building a voice in the market. Meanwhile, firms like Andreessen Horowitz and 20VC have proven that in venture, content is capital. Their media presence is their
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It’d look like a black ops unit with strategic operators. No layers of “strategy directors” and “engagement leads” filling up the Zoom tile gallery like it’s Hollywood Squares. No buzzword bingo. No 20-slide decks explaining why engagement was up 7%. Too many roles, too little accountability. Too many
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What if a fund had an LTV:CAC ratio? Would you raise another fund or shut it down? Private equity loves to run portfolio companies like SaaS businesses. Dashboards. Monthly metrics. Efficiency ratios. But the PE firm itself? It’s often flying blind by comparison. Let’s play this out:
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Private equity firms love to talk about operational rigor, long-term strategy, and steady hands on the wheel. But if you look at Formula 1, where decisions are made in seconds and competitive edges are measured in tenths of a second, you start to see a playbook that PE could borrow
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1. Customer Acquisition Cost (CAC) If you’re not measuring CAC in real time, you’re flying blind. Rising CAC is one of the earliest signs of marketing inefficiency or changing market dynamics. 2. Lifetime Value (LTV) A portfolio company’s unit economics don’t work without a healthy LTV.
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It’s easy to get lost in historicals during diligence. Revenue CAGR, EBITDA margins, year-over-year growth. All important, but only part of the story. In private equity, what really matters is this: Can this business generate the same (or better) results again, without heroic effort? That’s why the smartest
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Why Digital Due Diligence is Still 5 Years Behind the Market In an industry that prides itself on underwriting precision and repeatable value creation, it’s surprising how far behind digital due diligence still lags. Most firms treat it as a bolt-on to commercial diligence. Quick audits of SEO performance,
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The greatest risk in private equity today isn’t macroeconomic, it’s operational opacity. The traditional PE model was built for a different era. Value came from financial engineering, multiple arbitrage, and access to proprietary deals. But that edge is eroding. In today’s environment, outperformance is operational, and operational
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The golden age of private equity financial engineering is over. With interest rates no longer near zero, valuations remaining elevated, and dry powder at record highs ($2.59 trillion globally as of 2024, per Bain & Company), the margin for error has disappeared. In this new environment, the firms that
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If I were building a PE firm from scratch today, I wouldn’t start with capital, I’d start with the platform. The traditional model, raise a fund, source deals, optimize EBITDA, exit in 5 years, feels increasingly outdated. With elevated entry multiples and a higher cost of capital, financial
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We talk about “synergies.” We talk about “platform plays.” We talk about “digital transformation.” We talk about “growth at scale.” But the scoreboard hasn’t changed in 40 years: enterprise value is a direct function of EBITDA. Most of the legendary PE exits weren’t built on wild revenue growth.