If your weekly agency updates look like the Brady Bunch on steroids, you should fire them.

Twenty people on a Zoom. You know maybe half their names. You’re paying all of their salaries.

Five vintage band t shirts.
Four beanies.
Eighteen fake backgrounds carefully designed to look accidental.

This is not collaboration. It’s cost leakage in HD.

Modern agency structures are built for selling bodies, not building businesses. Layers of “support”, “pods”, and “specialists” whose primary output is attendance. Everyone is involved. No one is accountable.

Ask a simple question on that call.
Who owns the number?

Silence. Then a relay race.

Performance marketing blames creative.
Creative blames the brief.
The brief blames strategy.
Strategy is no longer on the call.

What you’re left with is a very expensive stand up meeting where nobody has the authority to actually change anything. Plenty of commentary. Zero ownership. Next week’s call is already booked.

The bigger the agency, the more fat you’re paying for.
Account managers you don’t need.
Specialists who never see the P&L.
Process designed to protect the agency, not your outcomes.

Real businesses don’t need a cast.
They need one throat to choke.
One person who knows the numbers.
One person who understands the business.
One person with permission to act.

Not a vendor. A partner.

They don’t need 20 people on a call.
They don’t need a costume.
They don’t need a background that looks like a Soho loft.