If I were going to build a media company for private equity, I wouldn’t start with the GPs.
I’d start with the people who actually do the work:
- Operators buried in integration plans
- Founders trying to scale without getting fired
- Growth-stage CEOs caught between board slides and bank covenants
- The associate who just got asked to “benchmark CAC across the portfolio” by 9am tomorrow
PE isn’t private anymore.
Everyone’s got a pod, a post, a platform.
The edge now? Giving away the playbook.
So here’s what I’d build......not another PitchBook recap newsletter or “fireside chat” podcast.
This would be the Bloomberg Terminal for growth investing.....with a personality.
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𝗘𝘅𝗽𝗼𝘀𝗲 𝘁𝗵𝗲 𝗣𝗹𝗮𝘆𝗯𝗼𝗼𝗸
Every framework, model, board deck, commercial DD memo, value creation plan, made public.
Not “thought leadership.” Actual downloads.
If your edge is a 2x2 matrix, you don’t have one.
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𝗣𝘂𝘁 𝗢𝗽𝗲𝗿𝗮𝘁𝗼𝗿𝘀 𝗼𝗻 𝘁𝗵𝗲 𝗠𝗶𝗰
Real stories from the frontlines: how deals get done, integrations go sideways, and growth happens (or doesn’t).
Not war stories, scar stories. The stuff that actually helps others survive the ride.
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𝗕𝗮𝘁𝘁𝗹𝗲-𝗧𝗲𝘀𝘁𝗲𝗱 𝗠𝗮𝗿𝗸𝗲𝘁 𝗠𝗮𝗽𝘀
Not “150 AI Tools You’ve Never Heard Of.”
Maps that explain who’s winning, who’s funded, what’s broken, and how PE-backed operators are turning chaos into capital.
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𝗘𝘃𝗲𝗻𝘁𝘀 𝗧𝗵𝗮𝘁 𝗗𝗼𝗻’𝘁 𝗦𝘂𝗰𝗸
No panels. No moderators. Just closed-door, no-bullshit conversations with the people building, breaking, and fixing real companies. Bonus points if there’s alcohol.
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𝗧𝗵𝗲 𝗚𝗿𝗼𝘄𝘁𝗵 𝗦𝘁𝗮𝗴𝗲 𝗦𝘄𝗲𝗲𝘁 𝗦𝗽𝗼𝘁
Seed is too early. Mega-buyout is too boring.
The real drama lives in growth:
• Burn rate vs. board pressure
• Bolt-ons that break ops
• Founders learning to speak “EBITDA”
This is where PE gets personal.
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The tone? Contrarian. Smart. Slightly dangerous.
A little British in its humour. A little Midwestern in its execution.
It wouldn’t just report on PE, it’d shape how the next generation builds it.
Because the future of private equity isn’t a gated community.
It’s open source.