Half of modern business is just PowerPoint theatre.

Decks have become the modern currency of credibility. Consultants trade them. Bankers weaponise them. Operators tolerate them.

Somewhere between analysis and action, we decided that design equals depth. That if it's animated, it must be insightful. The medium became the message......and the message got lost.

In consulting, decks are the product. Billable hours dressed up as strategy.
In PE, they're the illusion of control......a way to show "value creation" without creating much of it.
In tech, they're fundraising collateral......promises wrapped in gradients and buzzwords.
In marketing, they're theatre......brand purpose written in Helvetica for a room of people who will never meet a customer.