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Ever actually mapped your customer journey... and then overlaid your tech stack on top of it?

Lee McCabe

12 Oct 2025 — 1 min read

Most haven’t.

Building a great tech stack isn’t about choosing the “best” tools.

It’s about creating a system that reflects how your business actually works across sales, ops, marketing, and customer experience.

We broke it into six stages:

Attract
Your demand engine: paid, SEO, events, even TV. Without clean attribution? You’re just burning budget and guessing.

Capture
Turning attention into leads. Where forms, phones, CRO, and call centers collide, and usually don’t integrate.

Convert
Where sales happens (or doesn’t). Proposals, financing, sales decks, rep behavior. This is often where the funnel quietly dies.

Deliver
Ops takes over. Scheduling, inventory, field techs, GPS. All of it should flow from the CRM. It usually doesn’t.

Retain
Reviews, referrals, reactivation. Customer loyalty isn’t a feeling, it’s a system. And most companies forget this stage exists.

Analyze & Optimize
A good stack captures data. A great one centralizes it, cleans it, and turns it into actual insight. BigQuery + Looker is the playbook here.

We built this system not because we love software.
But because we hate waste.

Let me know what you’d add or kill.

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