3x Thesis: The pet industry is begging for a platform.
Not another subscription treat box.
Not another tele-vet point solution.
A true platform, vertically integrated, brand-led, and built around the modern pet parent.
Vet tech. Grooming. Supplements. Home delivery.
Bundled into one membership, one app, one trusted brand.
1. Pet ownership is booming, but the experience is broken.
There are 87 million pet-owning households in the U.S., spending over $147B annually (and growing at 7–8% CAGR). But that spend is fragmented across a dozen vendors:
• Vet? One provider
• Food? Another
• Flea meds? Subscription service
• Grooming? Local shop
• Advice? Reddit
Consumers don’t want more options, they want fewer headaches. A single, trusted platform wins here, especially when packaged with convenience and automation.
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2. Traditional vet clinics are operational nightmares.
PE firms have piled into brick-and-mortar vet roll-ups… and many are now realising they’ve just bought themselves a chain of underpaid, overbooked, talent-constrained service businesses.
Margins? Low.
Scalability? Non-existent.
Exit stories? Let’s talk in a few years…
But virtual-first care?
AI-powered triage, remote diagnostics, 24/7 chat, these are assets, not liabilities. They scale with usage, not headcount. Bundle in diagnostics + supplements + preventative care and suddenly you’re not a cost center, you’re a recurring revenue machine.
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3. Every other vertical already has a “platform” brand. Pets don’t.
You have Hims/Hers for your skin. Warby Parker for your eyes. Ro for your testosterone. There’s a vertically integrated, VC-backed platform for every minor human function.
But when it comes to pets?
We’re stuck with PetSmart, a 2004 UX, and a hope that your vet isn’t on holiday.
The opportunity is obvious:
Build the first true pet wellness platform.
Brand-forward. Subscription-led. Tech-enabled.
A high-trust, high-retention model in a $100B+ category.
And here’s the kicker: the emotional LTV of pet owners is absurd. People spend irrationally on their pets. A 3-legged labradoodle has better healthcare than 50% of humans.
Play into that and price accordingly.
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The winner in pet tech won’t be another product. It’ll be the platform.
The business case is obvious:
• High LTV
• Low churn
• Recurring revenue
• Cross-sell on every touchpoint
• Platform-level data advantages
• Exit potential to strategic buyers drowning in point solution fatigue
This isn’t about chasing another consumer trend.
It’s about architecting a category-defining business in an industry stuck in 2009.